Relatives, Friends, and Social Networking Sites That the Consumer Trusts

question 217

Multiple Choice

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

• A) relational
• B) marketer-dominated
• C) personal
• D) stakeholder
• E) public

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Definitions:

Brain Activity

The various physiological and neurochemical operations that occur within the brain, including cognitive processes and neural communications.

Temporal Lobe

A division of the cerebral cortex located on the side of the head that is involved in the processing of auditory information and in some aspects of memory.

Parietal Lobe

A division of the cerebral cortex located at the top rear part of the head that contains the primary somatosensory cortex.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, associated with complex cognitive functions including behavior, learning, personality, and voluntary movement.