Relatives, Friends, and Social Networking Sites That the Consumer Trusts

question 217

Multiple Choice

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

• A) relational
• B) marketer-dominated
• C) personal
• D) stakeholder
• E) public

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Definitions:

Lorenz Curve

A graphical representation of the distribution of income or wealth within a society, showing the proportion of total income earned by cumulative percentages of the population.

Income Distribution

The way in which total income is shared among individuals or groups within a society.

Inequitable

Unfair or not just; an imbalance in the way people or groups are treated.

Equal Distribution

The sharing of resources, wealth, or opportunities among all members of a society or group in a way that is considered fair and equitable.