When Conducting an Information Search in the Purchase Decision Process

question 172

Multiple Choice

When conducting an information search in the purchase decision process, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as

• A) relational sources.
• B) marketer-dominated sources.
• C) personal sources.
• D) public sources.
• E) stakeholder sources.

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Definitions:

Social Psychologists

Scientists who study how individuals think, feel, and behave in social contexts, focusing on the influences of interpersonal and group dynamics on human behavior.

Variance

In statistics, a measure of the dispersion or spread of a set of data points or values in a data series.

Standard Deviations

A measure of variability that indicates the average amount each score in a distribution differs from the mean.

Direct-To-Consumer

A business model where companies sell products directly to consumers, bypassing traditional retail channels.