________ Would Be Considered Marketer-Dominated Source of Information Discovered During

question 354

Multiple Choice

________ would be considered marketer-dominated source of information discovered during an external search during the purchase decision process.

• A) Personal experience
• B) A salesperson
• C) A Federal Trade Commission report
• D) A coworker
• E) Consumer Reports magazine

---

Definitions:

Good

Represents a tangible product or service that satisfies some human want or need.

Complements

Goods or services that are used together, such that an increase in demand for one typically increases demand for the other.

Demand for Cream

The consumer interest and willingness to purchase cream, influenced by culinary trends, diet preferences, and availability of substitute products.

Demand Curve

A graph representing the relationship between the quantity of a good desired and its price.