The Objective and Subjective Attributes of a Brand That Consumers

question 121

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

---

Definitions:

Uncontrollable Costs

Expenses that cannot be changed or influenced in the short term by the actions of managers within the organization.

Variable Costs

Costs that vary directly with the level of production or output, such as materials and labor, contrasted with fixed costs.

Indirect Costs

Expenses not directly tied to the production of goods or services, such as rent, utilities, and administrative salaries.

Direct Costs

Costs that can be directly attributed to a specific product or cost object without needing allocation.