The Objective and Subjective Attributes of a Brand That Consumers

question 121

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

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Definitions:

Discriminated Variable

A variable in experimental research that is manipulated or changed to determine its effects on dependent variables, differentiating it from control variables.

Stimulus

Anything that triggers a physical or behavioral change in an organism.

Neutral Prompt

A stimulus that does not inherently evoke a response prior to conditioning or learning in the context of behavioral experiments.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly presented together, leading one to elicit a response once elicited only by the other.