Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Scarce Resources

Materials or inputs that are limited in availability and are essential for human survival or for the production of goods and services.

Functionalist

Relating to the theory in sociology and anthropology that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals.

Collective Good

Benefits or interests that are shared by and advantageous to all members of a given community.

Diverse Structures

A term that refers to varied organizational or systemic frameworks within societies, encompassing different cultural, social, and economic setups.