Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 255

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

• A) limited problem solving
• B) extended problem solving
• C) situational problem solving
• D) rational problem solving
• E) routine problem solving

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Definitions:

Somatosensory Cortex

A part of the brain located in the parietal lobe that processes sensory information such as touch, temperature, and pain from various parts of the body.

A-Delta Fiber

A type of nerve fiber that is thinly myelinated and transmits pain and temperature sensations rapidly to the central nervous system.

Skin Sense Receptors

Skin sense receptors are specialized cells in the skin that detect and respond to various stimuli such as touch, temperature, and pain.

Temperature Detection

The physiological and neural processes allowing organisms to sense and respond to changes in ambient temperature.