Situational Influences Refer to

question 147

Multiple Choice

Situational influences refer to

• A) the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
• B) the temporary impediments to a consumer's purchase decision.
• C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
• D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
• E) both the objective and subjective attributes a consumer uses to compare different products and brands.

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Definitions:

Test Statistic

A value calculated from sample data during a hypothesis test, used to determine the likelihood of a hypothesis being true.

Level of Significance

The threshold in hypothesis testing that determines whether a p-value indicates a statistically significant result, typically set at 0.05 or 5%.

Critical Values

Specific points on the scale of the test statistic beyond which we reject the null hypothesis, depending on the level of significance set for the test.

Chi-Square Distribution

A probability distribution used in statistical significance testing, especially for categorical data and goodness-of-fit tests.