Consumer Touchpoints Are

question 151

Multiple Choice

Consumer touchpoints are

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.
• D) a visual representation of a brand's offerings and how they align with various target markets.
• E) measures of a consumer's attraction to a product or brand throughout the consumer decision process.

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Definitions:

Emerging Companies

Businesses in the early stages of development that have high growth potential but also face higher risks and uncertainties.

Bad News Earnings

Reports of lower than expected earnings, often leading to a negative reaction in the stock market and a decrease in company’s share price.

Negative Earnings Surprise

An event where a company's reported earnings are below the expectations of analysts, often leading to a decline in its stock price.

Stock Returns

The income generated from the investment in shares, comprised of dividends received and capital gains or losses.