Because Marla Was So Strongly Committed to a Fat-Free Diet

question 72

Multiple Choice

Because Marla was so strongly committed to a fat-free diet, she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy. The report was on CNN.com, which Marla browses daily, but the headline did not appeal to her as the result of

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) stimulus discrimination.

---

Definitions:

Complementary Resource

A good or service that is used together with another good or service to provide a benefit or function.

Substitution Effect

The economic understanding that as prices rise or incomes decrease, consumers replace more expensive items with less costly alternatives.

Output Effect

The change in total output resulting from a specific economic policy or condition, such as an increase in demand.

MRP

Marginal Revenue Product, the additional revenue generated by the employment of one additional unit of a factor of production.