A Movie Theater Owner Claimed That He Embedded Brief Messages

question 208

Multiple Choice

A movie theater owner claimed that he embedded brief messages during trailers before showing the feature film. The messages, which supposedly flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?

• A) Selective perception overrides advertising messages.
• B) Selective exposure is difficult for marketers to surmount.
• C) Subliminal messages have limited effects on behavior.
• D) Subliminal perception enables marketers to motivate consumers to take an action.
• E) Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

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Definitions:

Problem Behaviors

Refers to actions or patterns of actions that are considered undesirable or inappropriate within a particular context, often resulting in negative outcomes.

Social Relationships

Involve connections or associations between two or more individuals, encompassing a range of interactions and emotional bonds.

Adolescence

A developmental phase following childhood and before adulthood, characterized by physical, psychological, and social changes.

Parental Influence

The effect that parents have on their children's development, behavior, and decisions, through their actions, teachings, and support.