All of the Following Are Marketing Strategies Designed to Reduce

question 59

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

• A) securing endorsements from influential people
• B) providing warranties and guarantees
• C) providing free trials of the product
• D) giving extensive usage instructions
• E) using subliminal advertising

---

Definitions:

Gender Prejudice

Preconceived opinions or judgments about an individual or group based on gender, often leading to discrimination or inequality.

Discrimination

The unjust or prejudicial treatment of different categories of people or things, particularly on the grounds of race, age, or sex.

Implicit Prejudice

The subconscious negative evaluation or biases against individuals or groups, which can influence behavior and perceptions without conscious awareness.

Explicit Prejudice

A form of prejudice that individuals are consciously aware of and can express openly, involving negative attitudes or beliefs towards a group.