Consumers Can Learn Through Thinking, Reasoning, and Mental Problem Solving

question 328

Multiple Choice

Consumers can learn through thinking, reasoning, and mental problem solving without direct experience, which is called

• A) stimulus discrimination.
• B) cognitive learning.
• C) attitudinal learning.
• D) stimulus generalization.
• E) behavioral learning.

---

Definitions:

Confidence Interval

A range of values, derived from sample data, that is believed to contain the true population parameter with a certain level of confidence.

Population Mean

The average value of a population set, calculated by summing all the members of the population and then dividing by the total number of members.

Student's T-Distribution

A statistical distribution utilized for predicting population characteristics when dealing with a small sample size and an unspecified population variance.

Sampling Distribution

The distribution of chance for a designated statistic, rooted in a random sample.