In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 102

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

• A) Makers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Achievers

Discern between passionate and companionate love in interpersonal relationships.

Understand the role of individualism and collectivism in shaping personal and group goals.

Analyze the reasons behind making attributions about events and behaviors.

Understand the basic concepts of simple linear regression.

---

Definitions:

Operating Cash Flow

The cash generated from the normal operations of a business, excluding financing and investing activities.

Variable Costs

Charges that adjust in direct proportion to the amount of goods produced or sold.

Fixed Costs

Costs that do not change with the level of output or sales, such as rent, salaries, and loan payments.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary depending on income levels or profit margins.