In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 358

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as ________, have high resources and a me-first, my family-first attitude. They are successful and work-oriented.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Advertising

Advertising is the act of promoting products, services, or brands through various media channels to inform, persuade, and influence the purchasing decisions of targeted audiences.

Sales

The activity or business of selling goods or services to customers, often measured by the volume of transactions or revenue generated.

Studying

The act of devoting time and attention to gaining knowledge of a subject, especially through books or experience.

Exam Score

The quantified performance indicator of an individual’s knowledge or skill as evaluated in an examination.