In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 358

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as ________, have high resources and a me-first, my family-first attitude. They are successful and work-oriented.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In statistical modeling, this is the variable being tested and measured, often considered the outcome variable that researchers are interested in explaining or predicting.

Correlation Coefficient

A numerical measure that assesses the strength and direction of the linear relationship between two quantitative variables.

Continuous

Refers to data that can take any value within a given range.