In the VALS Framework, Consumers Motivated by Self-Expression Want to Make

question 64

Multiple Choice

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They value self-sufficiency and practical and functional products.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Low Self-Monitoring

A trait characterized by a consistent behavior across different situations due to a disregard for social cues or expectations.

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a list or series, as opposed to information that appears later.

Promotion Focus

A motivational state where an individual is primarily oriented towards achieving positive outcomes and realizing ambitions.

Approach of Positive

A methodology or mindset that emphasizes focusing on positive aspects, strengths, and constructive outcomes in various situations.