In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 244

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

• A) Experiencers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Makers

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Definitions:

Social Inequality

The unequal distribution of tangible or intangible goods or services to individuals or groups in society.

Comparable Education

An education system, standard, or achievement that is similar in quality, scope, and value to another, enabling reasonable comparison.

Social Norms

Shared, unwritten rules that govern the behavior of members within a society or group, based on accepted and expected practices and conduct.

Structural Oppression

Refers to systematic and societal norms, policies, and institutions that discriminate or disadvantage certain groups based on their identity characteristics such as race, gender, sexual orientation, or socioeconomic status.