In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 244

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

• A) Experiencers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Makers

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Definitions:

Self-Monitoring

The process of being aware and controlling the image one presents in social situations, adjusting behavior based on the surrounding social environment.

Locus Of Control

A psychological concept referring to the extent to which individuals believe they have control over events affecting their lives.

Machiavellianism

A personality trait characterized by a cynical disregard for morality and a focus on self-interest and personal gain, often at the expense of others.

Emotionally Detached

A state of being disengaged or disconnected from emotional experiences, sometimes as a protective or coping mechanism.