A Brand Community Refers to

question 54

Multiple Choice

A brand community refers to

• A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
• B) a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
• C) people to whom an individual looks as a basis for purchasing particular brands.
• D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand.
• E) those brands with whom a person does not wish to be identified.

---

Definitions:

Cultural Intelligence Quotient

A measure of an individual's ability to understand and adapt to new cultural contexts, improving interactions and effectiveness.

Cultural Values

The core principles and ideals upon which an entire community exists, influencing the behaviors and beliefs of the people within the culture.

Cultural Intelligence

The capability to function effectively across various cultural contexts, including national, ethnic, and organizational cultures.

Bicultural Family

A family where the parents come from different cultural backgrounds, blending two cultures within their household.