The VALS System Seeks to Explain Why and How Consumers

question 298

Essay

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

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Definitions:

True Instruction

A programming command or condition that returns or evaluates to true, signifying a positive or affirmative condition.

Multiple Programs

The ability to run or operate several software applications or routines simultaneously on a computer or device.

Suppression Device

"A unit that attenuates the magnitude of electrical noise."

Load Device

An electrical component or system that consumes power from a source.