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Why is the family life cycle important to marketing?
Basis Points
One basis point is equal to 1/100th of 1%, used primarily to denote the change in interest rates, equity indexes, and the yield of fixed-income securities.
Price Decline
A decrease in the market price of an asset or security.
Duration
A measure of the sensitivity of the price of a bond or other fixed-income investment to a change in interest rates, often expressed in years.
Price Volatility
The rate at which the price of an asset increases or decreases for a given set of returns, indicative of the risk or stability.
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