A Consideration Set Refers to

question 149

Multiple Choice

A consideration set refers to

• A) the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
• B) the group of generic brands that a consumer would reluctantly consider acceptable.
• C) the group of brands of which a consumer is aware.
• D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
• E) those product alternatives a consumer has considered, including those deemed unacceptable.

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Definitions:

Organizational Change Efforts

Initiatives undertaken by a company to alter its operational, structural, or cultural norms to meet new objectives or challenges.

Strategic Change Process

A structured approach to transforming an organization's direction, operations, or capabilities to achieve desired business outcomes.

Supply-side Economics

An economic theory that suggests lower taxes and decreased regulation will stimulate the economy by increasing production.

Lower Income-tax

The reduction in the rate at which personal income is taxed, aiming to increase disposable income for individuals.