Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 255

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

• A) limited problem solving
• B) extended problem solving
• C) situational problem solving
• D) rational problem solving
• E) routine problem solving

---

Definitions:

Records

A collection of related data fields that together represent a single item or entity within a database table.

Record Selector Button

A control in database applications that allows users to select individual or multiple records from a list for processing or editing.

Record Deletion Button

An interface element in software applications that allows users to remove records or data entries from a database or system.

Column Heading

The label or name at the top of a column in a table or spreadsheet that describes the content in that column.