Consumer Touchpoints Are

question 151

Multiple Choice

Consumer touchpoints are

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.
• D) a visual representation of a brand's offerings and how they align with various target markets.
• E) measures of a consumer's attraction to a product or brand throughout the consumer decision process.

---

Definitions:

Future Event

A possible occurrence that may happen in the future, impacting strategies or decisions in various contexts.

Times Interest Earned

A financial ratio that measures a company's ability to cover its interest expenses on outstanding debt with its before-tax earnings, also known as the interest coverage ratio.

Contingent Liability

A potential financial obligation that may arise depending on the outcome of a future event.