The Tendency to Pay Attention to Messages Consistent with One's

question 347

Multiple Choice

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) stimulus discrimination.

---

Definitions:

Beginning Inventory

The value of goods available for sale at the start of an accounting period.

Market Value

Market value is the current price at which an asset or service can be bought or sold.

Inventory Value

The total cost or market value of all the goods held by a company, intended for sale in the ordinary course of business.

Cost

The monetary value required to produce, acquire, or maintain a product or service.