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The Book the Secret Sales Pitch: an Overview of Subliminal

question 257

Multiple Choice

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?


Definitions:

Intense Anger

A powerful emotion characterized by strong feelings of dissatisfaction, frustration, or hostility.

Spillover Effect

The phenomenon where an observation in one context or area influences or contributes to a reaction in another area.

Sexual Passion

Intense feelings of attraction, desire, and erotic interest towards another person.

Arousal

A physiological and psychological state of being awake, alert, and engaged with the environment.

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