All of the Following Are Marketing Strategies Designed to Reduce

question 59

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

• A) securing endorsements from influential people
• B) providing warranties and guarantees
• C) providing free trials of the product
• D) giving extensive usage instructions
• E) using subliminal advertising

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Definitions:

Economic Recession

A period of significant decline in economic activity across the economy, lasting more than a few months, typically visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Economic Expansion

A phase in the business cycle where an economy experiences growth in its GDP, income, and employment, leading to increased prosperity.

Federal Budget Deficit

The shortfall when the federal government's expenditures exceed its revenues in a fiscal year.

Fiscal Year

A fiscal year is a one-year period that companies and governments use for financial reporting and budgeting, which doesn't necessarily align with the calendar year.