Research Has Found That for Many Products, Including Soft Drinks

question 82

Multiple Choice

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels) . Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

• A) extended problem solving.
• B) limited problem solving.
• C) routine problem solving.
• D) high-involvement problem solving.
• E) personal problem solving.

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Definitions:

You-Viewpoint

The you-viewpoint is a communication approach focusing on and addressing the listener's or reader's perspective and interests.

Manipulative

Manipulative refers to the use of skillful actions or maneuvers to control or influence others in a subtle or deceitful way.

We-Viewpoint

A perspective or approach in communication that emphasizes collective involvement or benefits, using pronouns like "we" or "us" to foster inclusivity.

Self-Centered

Characterized by being preoccupied with oneself and one's own needs, often at the expense of considering others'.