In the VALS Framework, Consumers Motivated by Self-Expression Want to Make

question 64

Multiple Choice

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They value self-sufficiency and practical and functional products.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Award

Recognition given for achieving a specific accomplishment or meeting a particular criteria.

Key Revenue Drivers

Critical factors or activities that significantly influence a company's revenue generation capability.

Customers

People who populate the segments of a market served by the offering.

Frequency

The rate at which something occurs over a particular period of time or in a given sample.