Culture Refers to the Set of Values, Ideas, and Attitudes

question 87

Multiple Choice

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

• A) are relative to particular societies.
• B) must be universal in order for cross-cultural marketing to be effective.
• C) are fluid and very easy to change.
• D) are cyclical so it is important to change with the times.
• E) are concrete; something is either right or wrong.