In Marketing, the Effective Rules of the Game, the Boundaries

question 123

Multiple Choice

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

• A) societal norms.
• B) societal mores.
• C) business cultures.
• D) fair trade practices.
• E) corporate values.

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Definitions:

Operational Norms

Established standards or expectations that dictate the behavior, procedures, and performance of members within an organization during daily operations.

Formal Versus Informal

A comparison between actions, communications, or structures that are official and structured (formal) against those that are casual, unstructured, or not officially sanctioned (informal).

Concept of Teams

The idea that individuals working collaboratively towards a common goal achieve better results than working in isolation.

Norms and Conformity

Relate to the implicit rules governing expected behavior within a group and the extent to which individuals adjust their behavior to align with group standards.