At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated

question 52

Multiple Choice

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

• A) proactive marketing.
• B) green marketing.
• C) consumerism.
• D) an ecological code of ethics.
• E) cause marketing.

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Definitions:

Plant Size

Refers to the scale or capacity of a manufacturing facility or industrial plant, affecting its potential output levels and efficiency.

Output Units

The measured quantity of goods or services produced by a firm or industry.

Long Run

A period of time in economics during which all factors of production and costs are variable, allowing for full industry adjustment to changes.

Extensive Range

A wide scope or variety of something, covering a broad spectrum.