A Key Difference Between Cause Marketing and a Charitable Contribution

question 76

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A) a charitable contribution provides an organization with a lower tax deduction.
• B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C) charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases.
• D) cause marketing is generally linked to public causes and concerns while charitable contributions are generally given to private institutions.
• E) there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Corporations

Corporations are legal entities owned by shareholders, capable of entering into contracts, owning assets, and being held liable for debts, formed to engage in business activities.

Partnerships

An official form of business where management tasks and earnings are divided among two or more participants.

Legal Partnership

A formal arrangement by two or more parties to manage and operate a business and share its profits, which can have various forms such as general, limited, and limited liability partnerships.

Consulting Services

Professional services provided by experts to help organizations improve their performance, solve issues, create value, and grow.