MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

question 114

Essay

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

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Definitions:

Object Permanence

The concept that things continue to exist even when they are not visible, audible, or tangible.

Secure Attachment

A type of attachment characterized by trust, a sense of security, and positive relationships, typically developing from consistent caregiver responses in early childhood.

Habituation

The gradual reduction of a response to a stimulus after repeated exposure to it.

Schemas

Cognitive structures or mental frameworks that help individuals organize and interpret information based on past experiences and knowledge.