Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

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Definitions:

Responsibility

The obligation to carry out duties or tasks effectively and being accountable for the outcomes.

Intercultural Communication Skills

The ability to communicate effectively and appropriately with people of other cultures, understanding cultural differences in verbal and non-verbal communication.

Cultural Biases

Refers to the prejudices or predispositions toward certain cultures or cultural practices, often stemming from one's own cultural background.

Withholding Judgment

The deliberate action of not forming an opinion or conclusion prematurely.