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A Firm Conducting an Environmental Scan of the Marketplace Might

question 221

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A firm conducting an environmental scan of the marketplace might uncover key ________ such as the growing popularity of personalized marketing, to the increasing emphasis on reuse rather than disposal of products and resources, to the importance of visual search, artificial intelligence, and blockchain technologies.


Definitions:

Focus of Attention

Refers to the specific interests or activities that an individual or organization prioritizes and concentrates on.

Organizational Culture

The shared values, beliefs, norms, and practices that characterise an organisation, influencing its members' behavior and contributing to the unique social and psychological environment of the organization.

Organizational Identity

The self-conceived and expressed image of an organization, embodying its values, beliefs, and priorities.

Harley-Davidson

A motorcycle manufacturer from the United States, famous for producing heavy motorcycles intended for highway cruising.

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