Describe Four Generational Cohorts That Are of Interest to Marketers

question 18

Essay

Describe four generational cohorts that are of interest to marketers today.

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Definitions:

Predictive Validity

The extent to which a score or measurement can accurately predict future performance on a related task or outcome.

Aptitude Test

A standardized test designed to measure an individual's potential to develop skills or acquire knowledge.

Criterion Behavior

Specific behaviors that a psychological or educational assessment aims to measure or understand.

Predictive Validity

is the extent to which a score on a scale or test predicts future performance on related tasks.