The Information Needed for the Marketing Program, Step 3 of the Planning

question 24

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes

• A) positioning studies.
• B) market-product grids with targets.
• C) detailed plans to execute the marketing program.
• D) projected future sales, expenses, and profits.
• E) trends for industry and competitors.

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Definitions:

Brand's Social Media Activity

All actions and engagements a brand undertakes on social media platforms, including posting content, interacting with users, and promoting products.

Incremental Gain

Small, gradual improvements or advantages gained over time.

ROI

Return on Investment, a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of several investments.

Display Ad

A form of online advertising that incorporates text, images, or video within a designated space on a website or social media platform.