Which of These Types of Test Marketing Techniques Was Primarily

question 159

Multiple Choice

Which of these types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

• A) free coupons
• B) product sampling
• C) continuity programs
• D) double back product refunds
• E) test marketing on the shelves of actual supermarkets

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Definitions:

Title Warranties

Legal guarantees provided by a seller that they have the right to transfer ownership and that the asset is free from liens or encumbrances.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States, including sales, negotiable instruments, and secured transactions.

Implied Warranty

A legal assumption that a product is fit for its intended purpose, even if not expressly stated by the seller.

Merchantability

A guarantee that a product will meet reasonable quality and performance standards for sale to customers.