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Figure 22-1
-According to Figure 22-1 above, the result of spending an additional $1 million in annual marketing effort from $3 million to $4 million resulted in increased revenues of
Skinnerian Principles
Behavioral principles based on the work of B.F. Skinner, emphasizing the effects of reinforcement and punishment on behavior.
Aggressive Behavior
Actions meant to harm or intimidate others, driven by feelings of anger and hostility.
Negative Reinforcement
A behavioral principle where the removal of an undesirable or unpleasant outcome after the display of a behavior increases the likelihood of the behavior being repeated in the future.
Partial-reinforcement Effect
A phenomenon in which behaviors are more resistant to extinction when only occasionally reinforced, rather than consistently.
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