Percentage Points of Market Share Used as the Common Basis

question 63

Multiple Choice

Percentage points of market share used as the common basis of comparison in an analysis to allocate marketing resources effectively for different product lines within the same firm are referred to as

• A) market shares.
• B) ratings.
• C) marketing ROIs.
• D) S-curve points.
• E) share points.

---

Definitions:

Contra-Asset Account

A contra-asset account is an account used in the financial accounting to offset against an asset account on the balance sheet.

Accounts Receivable

This refers to the money owed to a company by its customers for goods or services delivered or used but not yet paid for.

Allowance for Doubtful Accounts

The allowance for doubtful accounts is a contra-asset account that estimates the amount of receivables that may not be collectible.

Future Transaction Value

The predicted or estimated financial value of a transaction that will occur at a later date, often used in forecasting and budgeting.