Which of These Statements Best Reflects the Guideline of Using

question 9

Multiple Choice

Which of these statements best reflects the guideline of using a base of facts and valid assumptions for marketing plans?

• A) The firm insists on having good marketing research.
• B) To motivate people, the firm sets achievable goals.
• C) The firm ensures that people at all levels in the firm understand what, when, and how they are to accomplish their tasks.
• D) The firm's marketing plan has all the key marketing mix factors and are supported by resources.
• E) The firm's marketing plan enables results to be compared with planned targets, using precise marketing metrics.

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Definitions:

Accounts Receivable Subsidiary Ledger

The subsidiary ledger containing the individual accounts with customers.

Cash Receipt Posting

Cash receipt posting involves recording the receipt of money into the financial records of a business, often marking the payment of an invoice or sale.

Cash Receipts Journal

A specialized accounting journal used to record all cash inflows or receipts of a business.

Accounts Payable Subsidiary Ledger

A detailed ledger containing all individual creditor accounts, which supports the total balance reported in the company's general ledger account for accounts payable.