- Consider Figure 22-7 Above

question 43

Multiple Choice

- Consider Figure 22-7 above. As part of the Warm Delights team at General Mills, you are asked to analyze and interpret this marketing dashboard for Warm Delights Minis. After a careful analysis of all four charts in the dashboard, what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2019?

• A) both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores
• B) only the increased number of flavors carried by drugstores
• C) only the shift in monthly unit sales from November to December from the drug channel
• D) only the shift in monthly total sales revenues from November to December from the grocery channel
• E) only the increased percentage of warehouse stores carrying the brand

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Definitions:

Differentiation Positioning

Differentiation positioning is a marketing strategy where a brand establishes itself apart from competitors by emphasizing unique features, benefits, or aspects of its products or services.

Imbedded, Detachable Wheel

A wheel design that can be integrated into an object and easily removed or detached when necessary.

Differentiation Positioning

A marketing strategy where a company seeks to distinguish its products or services from competitors through unique features, benefits, or attributes.

Distribution Strategies

Plans and tactics used by a company to deliver their products or services to the consumer or business user.