The Primary Responsibility of Order Takers Is to

question 266

Multiple Choice

The primary responsibility of order takers is to

• A) "preach" the benefits of a new product or service to a customer rather than close the sale.
• B) build market share in a sales territory.
• C) convince a customer from a competitor to switch to the firm's product or brand.
• D) preserve ongoing relationships with existing customers and maintain sales.
• E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.

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Definitions:

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An individual who passionately promotes and supports a project or initiative within an organization, driving its success.

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An American computer scientist and United States Navy rear admiral who made significant contributions to the development of computer languages and was a pioneer in computer programming.

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A reformulation of the original Coca-Cola beverage introduced in 1985, which was a significant event in the brand’s history.