The Primary Responsibility of Order Takers Is to

question 266

Multiple Choice

The primary responsibility of order takers is to

• A) "preach" the benefits of a new product or service to a customer rather than close the sale.
• B) build market share in a sales territory.
• C) convince a customer from a competitor to switch to the firm's product or brand.
• D) preserve ongoing relationships with existing customers and maintain sales.
• E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.

---

Definitions:

Monopolistically Competitive

A market structure where many companies sell products that are similar but not identical, allowing for competition based on product differentiation.

Losses

Negative financial results that occur when a company's expenses exceed its revenues.

Monopolistically Competitive Industry

A market structure where many companies sell products that are similar but not identical, leading to competitive pricing and product differentiation.

Long-Run Equilibrium

A state in which all factors of production and costs are variable, and firms make neither excess profit nor losses in a perfectly competitive market.