The Salesperson's Objective Is to Begin Converting a Prospect into a Customer

question 54

Multiple Choice

The salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service during which stage in the personal selling process?

• A) approach
• B) preapproach
• C) presentation
• D) prospecting
• E) follow-up

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Independent Right

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Legislation at the provincial level that provides protection for trade secrets and against unfair competition.