In Personal Selling, the Customer Who Wants or Needs the Product

question 28

Multiple Choice

In personal selling, the customer who wants or needs the product is referred to as a

• A) hot lead.
• B) cold call.
• C) lead.
• D) prospect.
• E) qualified prospect.

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Definitions:

Rate of Return

A positive or negative variation in an investment’s worth over a set schedule, expressed as a percentage of what the investment initially cost.

Rate of Interest

The percentage charged on a loan or paid on savings over a period of time, indicating the cost of borrowing or the gain on savings.

Invested

Refers to funds that have been allocated into assets or projects with the expectation of earning a return.