The Primary Responsibility of Order Takers Is to

question 266

Multiple Choice

The primary responsibility of order takers is to

• A) "preach" the benefits of a new product or service to a customer rather than close the sale.
• B) build market share in a sales territory.
• C) convince a customer from a competitor to switch to the firm's product or brand.
• D) preserve ongoing relationships with existing customers and maintain sales.
• E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.

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Definitions:

Occupational Licensing

A regulatory process requiring individuals to secure a professional license before practicing certain trades or professions, often aimed at ensuring quality and safety.

Market Competitiveness

The level to which companies or products within a market contend with one another, often determined by the number of competitors, product differentiation, and market power.

Regulators

Authorities or agencies responsible for supervising and enforcing laws and standards within specific industries or areas to protect the public interest.

Equality of Wage Rates

A situation where individuals in similar roles and positions are paid the same wage regardless of differences such as gender, ethnicity, or age.