If a Brand Manager Wanted to Use LinkedIn to Promote

question 126

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand, the best option would beto

• A) join groups of industry professionals to demonstrate the organization's capabilities in particular areas.
• B) monitor profiles for negative mentions of the brand.
• C) create a profile for the brand with a fictional "typical" brand user.
• D) try to accumulate online "followers" for the business.
• E) request to be linked with potentially lucrative customers.

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Definitions:

Surveillance Of Citizens

The monitoring of behavior, activities, or information of people, typically by governments, for the purpose of influencing, managing, directing, or protecting them.

Ethical Problem

A situation or decision that involves conflicting moral principles or values, requiring ethical judgment.

Use Of Authority

The application or exertion of power and control by individuals in positions of leadership or governance.

Public Policy

Government actions, including laws, regulatory measures, and funding priorities, which are intended to address issues of public concern or interest.