Facebook Continues to Enhance Its Capabilities; It Acquired

question 121

Multiple Choice

Facebook continues to enhance its capabilities; it acquired

• A) Twitter.
• B) Pinterest.
• C) Vimeo.
• D) Snapchat.
• E) Oculus.

Extract and interpret sample statistics (mean, standard deviation, sample size) from research data.

Understand and apply hypothesis testing for comparing means, including understanding Type I and Type II errors.

Conduct and interpret t-tests for independent samples with either equal or unequal variances.

Understand the significance level, p-values, and their role in hypothesis testing.

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Definitions:

Behavioral Economics

A field of economic research that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Marginal Benefit

The incremental benefit or enjoyment a consumer receives by using one more unit of a good or service.

Economic Payoff

The financial return or reward received from an investment or decision, measured in terms of profit or loss.

Equity

Fairness; everyone gets his or her fair share. Since people can disagree about what is “fair,” equity is not as well defined a concept as efficiency.