In Terms of Performance Measures for Social Networks, Fans Are

question 56

Multiple Choice

In terms of performance measures for social networks, fans are

• A) the total number of unique visitors to a Facebook page in a given time period.
• B) the number of people who have opted in to a brand's messages through a social media platform at a given time.
• C) the percentage of people who have clicked on a link on the page to visit a specific site.
• D) the number of people who interact with a post ("like," make a comment, and so on) divided by the total number of people seeing the post.
• E) the brand's share or percentage of all the online social media chatter related to its product category or a topic.

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Definitions:

Pension Reserves

Funds set aside by an organization to meet future pension liabilities for its employees.

Money Market Securities

Short-term financial instruments that are considered relatively safe and liquid, including treasury bills, certificates of deposit, and commercial paper.

Highly Marketable

Describes assets or products that are easily sold or traded in the market due to high demand or liquidity.

Very Low Risk

Investments or financial strategies characterized by minimal potential for financial loss, typically associated with low returns.