In Terms of Performance Measures for Social Networks, Fans Are

question 56

Multiple Choice

In terms of performance measures for social networks, fans are

• A) the total number of unique visitors to a Facebook page in a given time period.
• B) the number of people who have opted in to a brand's messages through a social media platform at a given time.
• C) the percentage of people who have clicked on a link on the page to visit a specific site.
• D) the number of people who interact with a post ("like," make a comment, and so on) divided by the total number of people seeing the post.
• E) the brand's share or percentage of all the online social media chatter related to its product category or a topic.

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Definitions:

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected (budgeted) cost of these materials.

Standard Direct Labor-Hours

The estimated amount of labor time required to produce one unit of output, based on established standards.

Variable Overhead Rate Variance

The difference between the actual and the standard cost of variable overheads in a production process.

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected (or standard) cost, used for budgeting and cost control purposes.