When Using a ________ Strategy, There Is No Change in Either

question 159

Multiple Choice

When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

• A) product development
• B) market development
• C) diversification
• D) market saturation
• E) market penetration

---

Definitions:

Mens Rea

A legal principle referring to the intent or knowledge of wrongdoing that constitutes part of a crime, as opposed to the action or conduct of the accused.

Wrongful State of Mind

A mental state reflecting intent to deceive, commit fraud, or misconduct, often relevant in legal cases assessing punitive damages or criminal intent.

Embezzlement

The act of withholding assets for the purpose of conversion of such assets, by one or more individuals to whom the assets were entrusted, either to be held or to be used for specific purposes.

Larceny

The unlawful taking and carrying away of someone else's personal property with the intent to deprive the rightful owner of it permanently.