The Marketing Strategy of Developing New Products and Selling Them

question 315

Multiple Choice

The marketing strategy of developing new products and selling them in new markets is referred to as

• A) product penetration.
• B) product development.
• C) market development.
• D) market penetration.
• E) diversification.

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Definitions:

Southern Democrats

Members of the Democratic Party in the United States who reside in the South, historically associated with supporting segregation and opposing civil rights reforms.

Democratic Party

One of the two major contemporary political parties in the United States, traditionally associated with progressive and liberal policies.

1948 Convention

Likely refers to the Universal Declaration of Human Rights adopted by the United Nations General Assembly in 1948, setting a standard for human rights.

Civil Rights

The rights of citizens to political and social freedom and equality, often protected by law and central to debates over justice, democracy, and societal progress.